Episode Transcript
Ashley Segura: Okay. So when you are not at your desk playing around with Pinterest boards and optimizing Pinterest profiles and you find yourself in the kitchen, what is your go to dish to cook?
Kate Ahl: Oh, that’s such a great question. I’ll tell you what I just recently cooked, which was, I love fried rice. And I did a variation on a. Fried rice, like a Mexican fried rice. So I feel like when I go into the kitchen I’m not intimidated. I love it. I love creating. And probably the thing I make most is my overnight oats recipe for the next morning.
But I think cooking is relaxing. I love going to Pinterest and finding new things and just I don’t know. Getting lost in the cooking. Maybe it’s like meditative for me.
Ashley Segura: Yeah. I definitely think cooking is really meditative. Like at the end of the day, no matter how busy my day was, being able to go into the kitchen and start cooking literally anything brings me into this calm state, regardless of the dishes to be done and the mess that comes with it.
Kate Ahl: Yes. I try not to think about that part and think I’ll just get to that later. It’s fine. But I’ve known been known to have a full sink of dishes and just go to bed. I’m like, it’ll be fine.
Ashley Segura: Yeah. It’ll still be there for you.
Kate Ahl: Yeah, exactly. All
Ashley Segura: Let’s get into Pinterest and figure out how to use Pinterest to really drive traffic to our content.
I first want to go over your company, Sybilpin Media, and your journey to Pinterest. So can you tell us how you got into Pinterest marketing and what drew you to Pinterest, like out of all the platforms out there?
Kate Ahl: So initially I was helping a friend back in 2010 on her frugal and deal blog.
It was the days of extreme couponing and she had gotten into that and it taken off and she asked me to work on her Facebook page and it was before Facebook had added in ads and I loved this element of engagement of getting to grow. It felt like a game to me. And then I, waded into the waters of WordPress affiliate marketing, all of that.
She watched a webinar about Pinterest marketing and she had a Pinterest board, but we really weren’t doing anything with it. And it turned out on its side a little bit. This was like 2012, probably two years after Pinterest had started. And I did initially get an invite to Pinterest when it was invite only, but I remember opening it and thinking.
I don’t get it. I don’t know how to use it. So I didn’t. And then when she explained this whole idea of naming boards, just exactly what they were at the time you were using horizontal photos and just pinning and then seeing if that traffic will come to your website and it works.
Like we sat in her living room and redesigned her whole profile and started to pin and we started to see this traffic and I thought, okay, this is really cool. And back to the game thing. And it was great when things are chronological, right? Like then they change up the algorithm and that’s just how things are now.
But then in 2013, we were faced with a financial crisis and that’s when she suggested to me that I manage people’s Pinterest pages. And I thought it was a dumb idea. I said, there’s no way people are going to go for it. But she reminded me like we were poor, we needed to do this. So in 2014, I got the domain, simple pin media, and.
I started to think about what bloggers had on their plate because I had been so intimate with the owner that I was working for that SEO was coming up. Facebook had changed their algorithm for their business pages and Instagram was coming on the scene and it felt like they were so stretched thin. So it really started with this whole understanding of how can I take Pinterest off their plate, but then still drive traffic to their websites and get Give them like this powerful tool, but they don’t have to figure it out because it felt tough for them.
So that’s really how I started simple pin. And still how we feel about it today is that there are people who don’t understand how Pinterest works or how it can fit into their overall marketing. And frankly, they’re so stretched thin, they don’t want to. And so for us, we just take it off their plate.
Cause we’ve been doing it now for, I
Ashley Segura: love how you took a consumer pain point, literally built an entire business around it, and you’ve pivoted over the years as Pinterest has changed, but you’re still addressing that original consumer pain point of, hey, we’re even more stretched thin than we were in 2012 as individual business owners or brand owners.
And so how can you help us with this? So what kind of services are you seeing, or what kind of help are you seeing people needing the most with their Pinterest profiles?
Kate Ahl: I would say for those businesses that have really put Pinterest on the back burner, or maybe they had an account a long time ago. For us, we have an accelerator package where it’s basically doing everything up front.
So it’s building the profiles, building the images, it’s nailing the keywords, setting up a structure for analytics. And then at that point they can choose, like either they want their team to do it or they want us to do it. It is very rare that a corporate team will take us up on. Their team doing it.
They mostly just see that they’re like, we want you to do it, which leads to monthly management being our top service that we provide, because it really allows the business owner to take the back seat, but still get a report to say, this is what’s happening. Cause that was also a big thing for me when I started simple pin was that I knew communication had to be key because if somebody was working for me and actually at the time somebody was working for me and I had no idea what they were Doing.
And so if I could make communication a number one core value, then I could tell them, here’s what’s happening with your Pinterest. Here’s what it’s doing for you. And then here’s how we can collaborate too, to say, you should create more of this. This is already doing. And so that whole, service got infused to monthly management.
And that’s what we find most people want again, because they feel this draw towards Instagram or towards TikTok, which feels so personal to them. Whereas Pinterest, it’s a little bit more detached. They’re like, okay, I can let this go. Let somebody else manage. Because I don’t have to be front and center or commenting or engaging all the time.
Ashley Segura: Yeah, that’s a good point because with Instagram and TikTok and even for the blessed lucky ones who are still getting organic Facebook engagement. Even on LinkedIn, like you still need a really personal touch and you need to be commenting back to people so quickly. Plus responding to any DMs, making sure and checking wherever your tags, that’s an entire workforce.
just managing those profiles. Whereas Pinterest is more of a, would you say like more of a post and repeat and post and repeat?
Kate Ahl: Yeah, that’s a good way to put it. And not as much. Engagement. Like you can definitely comment on what people are commenting to you, but it’s not built on that. Like it’s built on, are you creating the main content that can go out everywhere else?
But putting this particular content on Pinterest in the right way and then letting it get lift as it will. And again, it really doesn’t require that personal touch. That it needs, what it requires is an analytical touch to understand like what’s working and not working. But I think to your point of LinkedIn or Instagram, like when you comment over there, that’s where you’re learning about your audience.
That’s where you’re learning about other people. Whereas you don’t need that element on Pinterest.
Ashley Segura: So let’s talk about analytics though, because when you’re identifying if a social media network is. Beneficial to you. That’s basically is it helping you reach your ultimate goal, which usually no matter what kind of industry ultimate goal is some form of conversion or revenue, and then you have all the under supporting goals, such as getting website traffic, getting people even to your page.
So in the back end of Pinterest, when you’re looking at analytics, what are some of the most important metrics that you’re looking for, especially for bloggers?
Kate Ahl: Yeah. Saves is number one and Pinterest has told us that too. It’s the number one indicator to let the algorithm know, and even to let you know that people are finding it interesting enough to save to their board for later.
And then that means that they’ll take action later. So we definitely see a correlation between saving about six to nine months in advance before they would do a project. Food’s a little bit different because a lot of people. When it comes to events, they’ll save about 45 days to two months in advance.
So they’re doing searches for Halloween right now, or they’re even the high planners are like really looking into anything to do with fall or anything to do with the Christmas time. So saves indicate future visits. Now, when you’re looking at clicks, so we call them outbound clicks in the analytics on Pinterest, that is those who took action.
It gives you an indicator that like, yes, they found this interesting, but you can’t always tell, which this would be super cool if Pinterest did this, if it was a saved pin and how long until they visited, did they visit right away? And I would love that data because especially in food. I don’t think we necessarily know if it’s a right away or if it’s not, I know that some people, five o’clock they’ve always said at any time zone is usually when people go to Pinterest and they’ll look for recipes or Sunday is a big day on Pinterest because a lot of people are weekly meal planning for the week and they go back to their saved recipes because they want to plan everything else.
Ashley Segura: Yeah, I’m definitely that Sunday person, definitely very guilty of that and put together my notepad and my phone with links to all the recipes. So say a user likes, like me, who is meal planning on Sunday, they have the list of pins and they’re ready to go to the grocery store. Like where do we really tap into that engagement to get them to become regular users on the website and not just use that one recipe, that one Sunday, and then never visit us again.
Kate Ahl: Yeah. That’s a tough one. Because Pinterest users are cold. They’re not loyal. They’re loyal to the platform, giving them the vast knowledge or pins that they need. But it takes about seven or eight touch points before we find that people get threaded in. And sometimes it’s a, I click on your recipe.
I really like it. Now I might follow you on Instagram because then I can get closer to you. And so then. We don’t even see people giving their email quite yet because especially people have that pop up. They’re just trying to close it right away to see if the recipe will even match them.
So I would say it’s important to know that if people are visiting a particular like page on your site. Think of it as, okay, you’re getting a ton of Pinterest traffic. How do you really warm them up in this page? How do you let them know, like, how do you give them a good user experience that says you’re in the right place?
And that is a little bit of a dance. I wouldn’t say there’s this hard and fast formula for it, but if you’ve never looked at your blog post from Pinterest, like clicked on a pin. Come to Pinterest, especially on your phone, then you don’t know what kind of user experience they are having, because I will tell you a lot of times, and you probably know this too, coming from Pinterest to websites is your pop up covers the whole thing.
And I’m more annoyed by that
Ashley Segura: than
Kate Ahl: I am trying to get the recipe or even I use my iPad in the kitchen all the time. I was on Pinterest, I was searching, going to the website and I will hit jump to recipe and it’s like it either just sits there or it refreshes in this like weird way that I’m like, Oh my gosh, I just needed to stick with the recipe.
But if I find that I like it, I save it and I’ll revisit it. But I’m never going to tell somebody that it happens easily. It happens. I’m going to go follow them on Pinterest, but my primary action is not really to follow them on Pinterest, if that makes sense. So that’s why we have follows be hardly. I don’t even care about follows.
It’s not a huge metric to pay attention to.
Ashley Segura: Whereas other social networks follows really do matter because that’s a big pool of who is going to see your posts and what your organic reach represents. So is there a specific kind of content that does really well for driving traffic to your website without bouncing off?
Like a totally great point on how. UX, your user experience can really make or break if a user is going to stay, let alone if they’re going to go to heaven forbid another page on your website. But have you found certain types of content really just winning on Pinterest?
Kate Ahl: Yeah, I would say any type of content that answers a question, like a lot of our clients will go to their like FAQs, right?
And When it comes to, when it comes to recipes, I understand there’s a ton of competition out there. So it’s thinking about what sets you apart, right? Like you’re not going to be able to compete with a brownie recipe but maybe you’re going to be able to compete when it comes to, this is a really great Halloween brownie recipe, or this is great for mother’s day or something like that.
You can compete on events, which I think is really good. But I also think when people answer the questions that people on Pinterest are already asking, that sets you apart, right? So if you go to the search bar and you see somebody who’s asking what is the best sous vide? Machine or what is sous vide?
Like thinking of what people would put in Google, but they also put it in Pinterest cause they like looking at images. And I think a lot of times we just assume, Oh, people are going to Google for that, but sometimes they’re going to Pinterest for it. So how do you continue to answer those questions, balancing it with creating content?
Like you are for Google or So I find with any kind of recipe, if you can take an evergreen one, even like bread and spin it a little bit to do a spinoff of something for fall or winter or spring or giving a gift that tends to do pretty well on Pinterest for people when they get creative and play on that.
And here’s my trick. You don’t have to create a new blog post. You can create a new image for it. So the image itself, let’s say you have sourdough bread, right? I’m sure everybody has a bazillion recipes out there, but maybe yours is different because you make it in, This amazing Dutch oven that costs like 2.
I don’t know, but you, I, what you can do is you can say, make this for Thanksgiving brunch, or it could be your December brunch or your fall. So like whatever, there’s a lot of things you can do it, but you can put that on the image with those keywords and Pinterest reads that image with those keywords and they’re still going to the main recipe.
You haven’t changed that. So you get a little more extension of your content by playing around with images.
Ashley Segura: That’s such a great way to reuse the same piece of content without a ton of resources. So when you’re saying the keywords on the image, you’re literally talking about say we’re inside of Canva, putting a text bubble of Christmas brunch, sourdough recipe, and then like a photo of the sourdough.
Kate Ahl: Yes,
Ashley Segura: exactly. Okay. Okay. As simple as that.
Kate Ahl: As simple as that. And also, whatever industry you’re in. Pay attention to the trends with the images that are on Pinterest. So if you find that food images always look the same, try to change them up a little bit, add a border, add something different, differentiate your image.
Yes, with the text, but also with a little bit of the look too, because a common, Way that we see this is teachers pay teachers, TBT. They always have curriculum products and they feel like they always use the same font and we’re like, stand out a little bit, make it less busy, give more white space.
I think sometimes with food you can have the up close shot. And then the after shot, but maybe you can throw in ingredients, maybe you can throw it in as a lifestyle. If it is Christmas, add something even in Canva with Holly or something that really helps it stand apart.
Ashley Segura: Yeah. And also touches on the seasonal aspect.
Speaking of industries, I feel like when I personally think of Pinterest, I think of it for food. I do a lot of home remodels. So I think of the renovation aspect and hairstyles, every once in a while, like a lot of creative things. So are there specific industries that just simply don’t belong on Pinterest or do you think there’s an opportunity for everyone on Pinterest?
Kate Ahl: I would say if you’re a local business, it’s Pinterest really isn’t the place for you because it’s harder unless you’re in the wedding industry. So I think that’s where it kind of changes because people look for destinations and that has to be local specific, right? If they were going to bend and they wanted this particular venue or an.
Or, an Oregon wedding or something like that. But if you are a brick and mortar, like a chiropractor or a massage therapist, those are things that are best for Yelp. Nobody’s really searching for that on Pinterest. They might be searching for hair styles, but chances are, if you come across a hairstyle that you like, and it’s somebody in Kansas, you’re like I’m not going to go see them.
I’m just going to take this to my hairstylist. So if somebody came up. Came to us and they were a brick and mortar in person. We would probably say, this is, we’re not the right fit for you. The other is, this is a funny one. Cause we’ve had it is I would say men over 50. If you’re targeting the audience, that’s a little tougher unless it’s in like the contracting space.
Cause a lot of contractors, Have Pinterest, right? Cause a lot of their clients have it. I’ve worked with a contractor before, he’s I love Pinterest. Cause every single time someone opens it up, the project gets more expensive.
But if you’re doing I would say that category. And especially we worked with somebody who wanted to try it for financial investing, targeting men over 50. And. It just didn’t work. Like they’re not there, right? And then I would say, evaluate if you think, go on to Pinterest, search your name, search your topic.
What do you see there? And if you really don’t see anything and you’re thinking, okay, is this an opportunity for me to be like an industry disruptor to get out ahead of my competition? Or is it just because nobody really is searching for it? But I’ve met a guy on LinkedIn. He’s huge on YouTube and dirt biking, and he started using Pinterest to drive people to his dirt biking YouTube.
And it’s working because Gen Z is using Pinterest like crazy and their topics are all over the map. So I think it’s also generation dependent too. We’ve got Gen Z all the way up to boomers using the platform. So I think that’s an important aspect to consider before asking yourself, is Pinterest the right place for my business?
Ashley Segura: Yeah, which really comes down to understanding your audience and knowing where they are the most frequently. And then from a resource perspective, do you have enough resources to meet them in all of those places? And if not, then dive into the ones where they are the most. So say there’s a brand who’s okay, I used to do Pinterest.
I stopped doing Pinterest for a while because of that lull that it had years ago. Now I’m hearing it’s back again and people are getting lots of traffic, which. Personally is what I’m hearing from a lot of clients that they’re getting tons of website traffic from Pinterest now. So say a brand wants to revisit their Pinterest.
What are some of the first things that they should do coming back to their profiles?
Kate Ahl: Yes. We actually just had a meeting with a company last week that fits this bill perfectly because they had been investing so much of their resources in. Into growing Tik TOK into Instagram and with the Instagram slow down with people feeling really frustrated.
They had a Pinterest pre 2020, but they just let it fade into the background. So for them, we’re saying, okay, here’s what you need to do. First. We got to reset your profile. It doesn’t match the keywords that you’re targeting. Are those the same keywords that people are using on Pinterest?
How can we give it a focus? Full refresh check, then how can we go into your image refresh? Maybe you’re just pinning things from Instagram, which is very common. We hear that all the time where people are like, I just turned on the Instagram feature and let it go. The bummer part about that is the descriptions are not optimized.
Then you have hashtags and you have square images. So there’s no real. Like design strategy for Pinterest. So then we get to what is your unique design that we’re going to use in your Pinterest image that keeps, that builds that awareness, builds that branding. So people recognize it’s you, and then we’re going to go into keywords and we’re going to say, what are the keywords that we want to target for?
What’s the main focus here? How do we want to take these and target them for three to four months? And then we go into setting up what is your baseline of analytics? What are you getting right now? So we can see what is your growth pattern. Now we can’t use any historical data because you really weren’t using Pinterest.
But once we establish the baseline. And make sure that all the connections are set up. That is a big thing, right? Like we’ve gone through the G4 change. Yeah. A lot of people didn’t do it. Do they have everything connected? So getting that set and then really creating a Pinterest strategy for them. What is your pinning strategy?
How often are you going to pin? Pin, are you creating content? And then how often are you going to create content, which dictates okay, then that’s tied to your keywords and that’s tied to your images. . And now we have this consistent strategy that we can try for three to six months and see, can we jog the traffic again?
Can we get people visiting your website? . And even during that, that takes about six to eight weeks during that six to eight weeks. You can see a bump already from just being active on the platform from Pinterest going, Oh, you’re here again. Okay. Let’s, let’s show you, show your stuff to people.
And that’s pretty cool to see because that’s. That’s what you want the platform to acknowledge that you’re there and that you’re contributing.
Ashley Segura: Yeah. And give a chance for your new content to get some eyes and get some traffic and see what’s working and what’s not working. You mentioned keywords a lot and everything with content is based around keywords.
Even the topic idea that you’re going to come up with is from keywords. So how do you build a keyword strategy for Pinterest that fits content that you already have published on your blog?
Kate Ahl: Yeah, so I would say the best example we give people is that it’s easy to go with what’s on your blog. A lot of people say, can I just use what I pull in Google?
That is fine unless let’s say you’re plant based or vegan. Those are two different terms that people are searching. So going to Pinterest and seeing. Okay. What are people searching over here that more closely matches what I talk about? So beginning to build this keyword bank of here’s your top 10 or 20, we’re going to use this in every single image we do every single description we do.
We’re going to see if that’s What the use, the audience over here is searching. And if they’re new, that’s a little bit of throwing darts, right? To see if that’s exactly what they are searching. But I think it’s fine to take what you know about your SEO strategy and apply it over to Pinterest. Just go check the search bar.
Your search bar is your best friend on Pinterest. That’s where you get a lot of the keyword research from. And then the trends tool, which is trends. pinterest. com. That’s really the closest thing we have to tell us, like when search terms are trending, what the volume of trending is, and then getting more ideas from over there.
Ashley Segura: So it really is like taking SEO strategies and like when you go to Google and search for a term and see what’s populating, see what’s currently ranking, or when you go to Google trends to see what are people talking about right now and how can I create a piece of content that maybe will fit in this.
as well as match my niche. It’s a really similar concept doing that within Pinterest, but it sounds like with Pinterest, you don’t have as many algorithm changes or constraints as you do with say meta or Google. Is that about right? Yeah,
Kate Ahl: I would definitely, I would say As far as algorithm changes and updates one, it’s never publicized with Pinterest.
It’s always guesting and you never ever really know, when there’s a glitch, but it’s mostly guessing okay, we had a change in Pinterest traffic. Did we have a change in the algorithm? But what’s also interesting is that the Pinterest algorithm. The best way to explain it is like over on Instagram, you always have they love 20 hashtags or today they love two hashtags or they like square versus they like real and there’s, there always seems to be this.
Method that you can follow, whereas on Pinterest, it’s always, have you maximized keywords in everything that they’ve given you? Do you have a vertical image? Do you have keywords in that image? And are you pinning consistently keywords, image consistency? That’s really it. So other than that, what you’re watching for is, are they taking certain keywords that maybe you use and.
They’re publicly saying if you’ve been talking about losing weight and 10 pounds in 10 days, they’re like, no, we don’t want that here on the platform. So there’ll be super transparent to say, if you use diet, if you use these terms, we won’t show it to people. But other than that, I don’t have this whole thing like, okay, today I can’t use a vertical image.
I got to use horizontal or today I have to use video. It’s not. It’s just not that cut and dry with Instagram, which I actually appreciate because it stays the same. Like it’s
Ashley Segura: pretty consistent. And you can at least plan your content around it for the most part a few weeks in advance.
Kate Ahl: Exactly.
It’s not as, I feel like Pinterest also isn’t as labor intensive because of that. So there’s not this, okay, is today hashtag day or is it not? Is it changing this week? There’s so much of a lag time in people responding to your content that, if somebody doesn’t respond to your content on Instagram within the first 24 hours, you’re like it’s dead.
Whereas with Pinterest, if somebody doesn’t respond to your content in the first month, Oh like I, you don’t know because month six, all of a sudden it gets picked up and now you have a ton of traffic and that can happen over and you just. You just don’t know. So a lot of people will ask about like deleting pins.
Should I delete it? Didn’t get any engagement. No, just leave it. So
Ashley Segura: then it’s almost anti the normal social network of you have a very limited shelf life. You actually have the opportunity again, just like SEO to down the road, get a pin discovered that can eventually drive a lot of traffic to your site.
Kate Ahl: A hundred percent. And it’s. It’s like this really great cold lead source workhorse for you that I think it’s a little bit like YouTube, but YouTube does have engagement metrics and comments and things like that. But that’s why we put Pinterest next to YouTube and SEO because they hold the same properties, right?
Of being these traffic sources that are almost like you’re selling sustainable foundations, like they are the thing that is going to hold your business up when all these other ones feel so scattered or feel so over the map. And it’s interesting when I watch that from even like my own business or as a marketer, I think people are spending 20 to 30 months on or 20 to 30 months, 20 to 30 hours a month on Instagram.
Whereas they can spend four to five hours a month on Pinterest. Like it doesn’t have to be as labor intensive, which I appreciate. And I think the same is true sometimes with YouTube. Like it doesn’t have to be as intense. I don’t know. I think we chase Instagram for a lot and I sometimes wonder why.
Ashley Segura: Also, especially because the conversion path, if you’re trying to get people to see your content on your website and get people over there, like Instagram’s so far from that path. Whereas Pinterest, you’re literally clicking, going directly to the website and they’re attracted by that one image.
They’re able to click on that image. Whereas Instagram, we are so limited with link options, which is why stories are just brands are just flooding stories because at least there they can get the link or they can click in there. But Even then it’s such a stretch of the network. Whereas users go to Pinterest for a specific piece of information that they’re looking for, whether they’re trying to be inspired by something or need an idea or a recipe, whatever that looks like, and they’re.
Trying to make an action with that. Whereas Instagram we’re scrolling. We’re killing time. Yes, we’re doing very mindless things.
Kate Ahl: And when we go into Pinterest, like what you were doing, you’re going in on Sunday and you’re being very intentional about meal planning or you are going in and you’re like, To plan your yard or you’re going into figure out a next home project.
And I think that it’s you’re wanting to meet people when they’re intentionally searching for the type of content that you have. And they know that once they find that they’re moving off the platform or they’re saving for later because maybe they’re, killing, they are killing time.
Searching for this thing that’s important to them and they’re going to revisit that board later. I think connecting with that user behavior and thinking, okay, how can I get in front of that person? And it’s going to take a lot of darts and it’s going to take a lot of visits of them coming to your website because they don’t know you and they’re not ready to commit.
And so seeing it as this long term nurture platform is really the best way to frame it up in your whole marketing plan.
Ashley Segura: Yeah, because that’s truly what it is. And as you continue to create more content, it’s tools like this and platforms like this that give you the opportunity to get engagement over time versus that initial 24 hour pull.
And then now it’s a dead piece of content.
Kate Ahl: Yes.
Ashley Segura: As we wrap up, I would love to know what your current secret sauce is. What your favorite tool or new strategy that you found is just working really well with Pinterest. What’s your current secret sauce?
Kate Ahl: My current secret sauce, I would say I really love playing up with images.
I think there’s a lot to really be gained from spending time creating amazing images. And we find that with our clients, those ones who are willing to either let us do it for them, or we give them suggestions of things to play around with are actually getting greater reach. And I think it’s normal that people hit this exhaustion point where they’re like, Oh, I’ve written a blog post.
I’ve thought about Instagram. It’s almost like Pinterest is the last one. And they go, let’s go into Canva, grab a template, throw it up and call it good. And we’re just going to put like amazing chocolate brownies. But it’s like when you take an extra 10 to 15 minutes to think creatively about, okay, how can I create two to three images for this that look different?
But maybe maximize an event for one holiday for another evergreen for one. Now you’re targeting like three different groups of people with one image. And I see the greatest incur the greatest increase with clients who do that as opposed to ones who are exhausted, which no fault at all. We’re an exhausting environment of business.
I’m exhausted. Of just trying to figure out what’s next, right? And where we’re going. So it is hard to sit in front, but I would say if you’re going to be intentional about your Pinterest strategy, that is one thing we see get overlooked and all the time is that piece is just dig in on your images.
Ashley Segura: That’s such a great strategy to take this brownie recipe, for example, and do like day after wedding brownies, Christmas brownies, and then girls night in brownies. Those are three totally different audiences searching for three very different things, but all they want is a brownie recipe. It really doesn’t matter what it is, but if you say the word that they’re wedding brownies, then all of a sudden the person who’s planning their wedding is going to find these and be like, Oh, this is perfect.
This is exactly what I was looking for.
Kate Ahl: It’s true. And that’s what you’re looking for is that hit. And what’s great is that in all these different recipe creators, what we see is Google Pinterest, number one, number two, driving traffic, Pinterest, Google. Pinterest is sometimes number one because people know that they’re, they know that they have to come to your site to get it.
And so if you like intrigue them enough, they’re like, Oh yeah. What is this for? Girls night. Yeah. Let’s make this because they might not have connected that dot when they saw a Brownie, but now they’ve connected the dot when they see girls night.
Ashley Segura: So
Kate Ahl: play around with it. Have fun with it.
Ashley Segura: Yeah. And truly understand your user intent.
Cause there’s definitely a lot there. Yeah, for
Kate Ahl: sure.
Ashley Segura: Awesome. Thank you so much, Kate, for joining us today and for everything that you shared. Really appreciate it.
Kate Ahl: Yeah. You bet.
Ashley Segura: Awesome.
